Senior Advisor

Your Opportunity:

Assisted Living Alberta (ALA) has an exciting position available as Senior Advisor, Media and Issues Relations. Reporting to the Executive Director, Communications and Engagement, this high-impact role offers a unique opportunity to lead media strategy in a forward-thinking environment where your expertise will directly influence public trust and organizational reputation. We are seeking a strategic, proactive, and highly skilled media and issues relations lead to drive our media engagement efforts and manage reputational risk. This role is responsible for building and maintaining strong media relationships, managing issues and crises, and developing communications strategies that enhance our brand and protect our public image. The Senior Advisor is the primary point of contact for media inquiries and proactively pitch stories to print, digital, and broadcast outlets. You develop and maintain strong relationships with key journalists, editors, and influencers across national and local media. This position’s location is negotiable and eligible for a remote/hybrid work arrangement anywhere within Alberta.

Description:

The Senior Advisor leads rapid response communications during emerging issues, reputational risks, and crises, and develops and implements issues management strategies, messaging frameworks, and response plans. The Senior Advisor coordinates with legal, compliance, HR, and other departments to ensure alignment during sensitive matters while monitoring social, political, and industry developments that may have an impact on the organization’s reputation. In addition to coordinating media interviews, briefings, and press events, the Senior Advisor prepares talking points and media kits; monitors media coverage, media tracking, social media, and industry trends, and provides regular reporting and analysis to senior leadership. The Senior Advisor drafts high-quality press releases, statements, Q&As, op-eds, and executive messaging, and serves as an advisor to leadership and internal stakeholders on media engagement and reputational considerations. An excellent communicator, the Senior Advisor coordinates with the Media and Issues Relations Leads at the other health agencies and partner organizations to ensure alignment of messaging and collaborates with internal teams to ensure consistent messaging and alignment. Additionally, they will train and support ALA executives, board and subject matter experts in media preparedness and issues response. They will also assist in preparing responses for ATIA requests and privacy breaches. They may participate in preparing board-related messaging and materials.